Gestión del Cambio como Fundamento de la Dirección Estratégica

Autores/as

Terán-Guerrero, Fernando Neptalí
Instituto Superior Tecnológico Vicente León
https://orcid.org/0000-0002-6454-482X
Guerrero-Espinosa, Mercy Elizabeth
Instituto Superior Tecnológico Vicente León
https://orcid.org/0000-0001-6716-557X
Vizcaíno-Villavicencio, Viviana de Lourdes
Instituto Superior Tecnológico La Maná
https://orcid.org/0000-0003-3704-8684
Gaibor-Mendoza, John Steet
Instituto Superior Tecnológico La Maná
https://orcid.org/0000-0001-5176-7488
Pico-Lescano, Juan Carlos
Instituto Superior Tecnológico Pelileo
https://orcid.org/0000-0003-2627-9989
Sandoval-Cárdenas, Marco Vinicio
Instituto Superior Tecnológico Vicente León
https://orcid.org/0000-0002-0392-2276

Palabras clave:

Competencias Esenciales, Dirección Estratégica, Gestión del Cambio, Liderazgo, Toma de Decisiones

Sinopsis

El libro es una obra completa que examina la integración vital de la dirección estratégica y la gestión del cambio. El primer capítulo argumenta que el cambio estratégico es un componente crucial de la dirección estratégica, destacando la necesidad de anticipar y adaptarse a las fluctuaciones en el entorno de negocio. El segundo capítulo presenta la dirección estratégica como un modelo de cambio, subrayando la importancia de alinear la estrategia con la visión y los objetivos de la empresa para impulsar el cambio efectivo. El capítulo final analiza las competencias esenciales necesarias para la dirección estratégica, enfatizando en habilidades como el liderazgo, la toma de decisiones informada y la gestión de la incertidumbre. Esta obra es una guía esencial para aquellos que buscan comprender y aplicar efectivamente la gestión del cambio en un marco estratégico.

Biografía del autor/a

Terán-Guerrero, Fernando Neptalí, Instituto Superior Tecnológico Vicente León

Ingeniero en Sistemas e Informática, Ingeniero en Finanzas Contador Público Auditor, Magister en Finanzas Empresariales por la Universidad de las Fuerzas Armadas (ESPE), Magister en Ingeniería en Sistemas por el Centro Cultural ITACA, México. Docente del Instituto Superior Tecnológico Vásconez Cuvi, Docente de la Universidad Técnica de Cotopaxi, Compras Públicas en el Cuerpo de Bomberos de Latacunga, Docente del Instituto Superior Tecnológico La Maná, Docente de la Universidad Técnica de Ambato de pregrado y posgrado. Docente del Instituto Superior Tecnológico Vicente León. Experiencia en desarrollo de artículos científicos e investigación. Experiencia en educación a distancia y online.

Guerrero-Espinosa, Mercy Elizabeth, Instituto Superior Tecnológico Vicente León


Magister en Contabilidad y Auditoría (UTC), Ingeniera en Contabilidad y Auditoría (UTC). Certificado del Sistema Nacional de Cualificaciones y Capacitación Profesional (SETEC) Formación de Formadores y Administración de empresas. La experiencia profesional inicia como Contadora de la Fundación CEMOPLAF-Salcedo (2006-2010), Docente Universidad Técnica de Cotopaxi (2010-2013) Docente Universidad de las Fuerzas Armadas ESPE sede Latacunga (2012-2015), Contadora Gobierno Autónomo Descentralizado de Isinlivi (2016-2017), Analística Zonal Proyecto EBJA MINEDUC (2017), Docente de la Escuela de Perfeccionamiento de Aerotécnicos EPAE (2012-2021) Docente del Instituto Superior Tecnológico Vicente León (2017-actualidad), Gerente SERCOFIT asesoría Contable. Financiera Tributaria de PYMES (2006- actualidad)

Vizcaíno-Villavicencio, Viviana de Lourdes, Instituto Superior Tecnológico La Maná

Magister en Contabilidad y Auditoría, Ingeniera en Contabilidad y Auditoría, Certificación por Competencias Laborales en Formación de Formadores. Certificación por Competencias Laborales en Asistencia de Contabilidad. La Carrera Profesional inicia como Oficinista/Responsable de Oficina/Consejo Nacional Electoral "Agencia (2006 - 2007). Contadora del Proyecto/Asociación de Desarrollo Integral de Mujeres (2010 - 2011). Gerente/Cooperativa de Ahorro y Crédito "San Pablo de Pucayacu" (2010 - 2011). Docente/ Instituto Tecnológico Superior "La Maná" (2011 - 2014). Asesora Contable Externa/La Gaceta (2011 - 2013). Asesora Contable Externa/La Gaceta (2012 - 2013). Asesora Contable Externa/La Gaceta (2014 - 2016). Docente/SENESCYT (2016 - actualidad).

Gaibor-Mendoza, John Steet, Instituto Superior Tecnológico La Maná

Magister en Administración de Empresas Mención Sistemas Integrados de Gestión, Calidad, Seguridad y Ambiente (UTA). Diploma Superior en Proyectos y Transferencia de Tecnologías (ESPOCH). Ingeniero en Comercio Exterior (ESPOCH). Certificado de Competencias Laborales Formación de Formadores (IMPROTEC S.A.S.). La carrera profesional se inicia como Docente Politécnico (octubre 2007 – febrero 2012), Analista de Talento Humano (abril 2012 – mayo 2015), Analista de Presupuesto (junio 2015 – mayo 2017), Asistente de Asambleísta (mayo 2017 – mayo 2021), Docente del Instituto Superior Tecnológico La Maná (septiembre 2022 – actualidad).

Pico-Lescano, Juan Carlos, Instituto Superior Tecnológico Pelileo

Ing. en Contabilidad y Auditoría (Universidad Técnica de Ambato). Magister en Finanzas mención en Dirección Financiera (Universidad Técnica de Ambato). Experiencia profesional ámbito de cooperativas y bancos inicia como asesor integral (2018), ejecutivo de negocios de microfinanzas (2019). Experiencia profesional de docencia Instituto Superior Tecnológico Pelileo, docente y Coordinador de prácticas preprofesionales (2019 – Actualidad). Experiencia profesional en el ámbito deportivo, director de Partidos Liga Pro Ecuador (2019 – Actualidad)

Sandoval-Cárdenas, Marco Vinicio, Instituto Superior Tecnológico Vicente León

Magister en Gestión de empresa mención PYMES (ESPE), Ingeniero Comercial (ESPE). Certificado del Sistema Nacional de Cualificaciones y Capacitación Profesional (SETEC) Formación de Formadores y Administración de empresas. La experiencia profesional inicia como Docente de la escuela Aurelio Dávida Cajas (2008-2009), Administrador del Reventón Supermercado (2009), Docente de Nivel Superior del Instituto Tecnológico Superior Victoria Vásconez Cuvi (2010-2013), Administrador del Sistema Informático de la cadena de Farmacias Cruz Azul (2010-2011), Jefe Financiero del colegio Militar Geovanni Calles (2012), Administrador en el Consejo Nacional Electoral (2013-2016), Analista de prepuesto de la Empresa Pública de Movilidad de la Mancomunidad de Cotopaxi (2016-2017), Analista Distrital de Talento Humano del Ministerio de Educación (2017), Docente del Instituto Superior Tecnológico Vicente León (2017-actualidad).

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